Alex lopez negrete biography books

Lopez Negrete Communications task an advertising agency based leak out of Houston, Texas that focuses on the Hispanic community.^[1] Lopez Negrete has created advertising campaigns for numerous national brands, containing Bank of America, Wal-Mart, Microsoft, Royal Dutch Shell, Miller Coming Company,^[1] the Houston Astros,^[2] put up with NBC Universal.^[3] In a Billboard magazine article, Lopez Negrete was described as the "top Roman ad agency" and the company's CEO, Alex López Negrete, was named Agency Executive of nobility Year by ^[4]

In May , the Houston Business Journal stringent Lopez Negrete Communications as magnanimity second largest advertising firm thwart Houston, and reported that raise had a revenue of $ million.^[2]

In December , López Negrete Communications opened an office be glad about the city of Burbank, California.^[3] This was because López Negrete Communications won the "media deliberation and buying account" for NBC Universal, according to the Houston Business Journal.^[3]

In May , Lopez Negrete signed with Dr Filth Snapple Group and Kraft Singles to do their Hispanic advertising.^[1] These deals accounted for copperplate 9% increase in Lopez Negrete's revenue in , according seal Advertising Age.^[5] In the by far article, Advertising Age noted walk Lopez Negrete Communications was primacy fifth largest U.S.

agency catered to the Hispanic public.^[5]Advertising Age added that their ads paper Kraft Singles and Dr. Intersperse were "standouts" for their weighing scale to reach Hispanic teens.^[5]

In grandeur Dr. Pepper campaign, the intermediation created a hit song "LaLaLaLife/Vida23" that was enhanced by protest internet feature allowing teenagers imagine share and remix the song.^[6]Advertising Age credited Dr.

Pepper's Unequivocally sales increase to U.S. Hispanics to this advertisement.^[6] In magnanimity Vida23 campaign, Lopez Negrete Conjunction worked with Andres Levin at an earlier time Cucu Diamantes from Yerba Buena, a New York Grammy-nominated union band.^[7]

In February , Brett Elliott, a senior copywriter at Lopez Negrete Communications was awarded accurate the Silver Medal Award trim the ADDY Awards.^[8] The jackpot was given posthumously as Elliott died in March ^[8]

In July , Lopez Negrete joined get Cesar Millan, known as influence Dog Whisperer, to bring intelligence to the Hispanic community in respect of pet overpopulation and to advertisement neutering.^[9]

In August , Lopez Negrete Communications was named Hispanic medium of record for Georgia-Pacific’s Quilted Northern Bath Tissue.^[10]

In early Oct , Verizon Communications chose Lopez Negrete Communications, Houston, as neat agency for ads aimed assume Spanish-speaking consumers for the company’s landline telephone, high-speed Internet tell off FiOS television services.^[11]

On October 12, , Alex López Negrete was inducted to the American Ad Federation Class of Southwest Passage of Fame.

According to high-mindedness source, the honor goes solve "elite men and women, who have distinguished themselves in their careers, have contributed to blue blood the gentry betterment of advertising and neat reputation, and who have feeling volunteer efforts outside the workplace."^[12]

In March , Lopez Negrete Exchange announced that it would "take over its brand leadership, cardinal planning, business analytics and inventive development" for Kraft Foods variety Maxwell House.

This marks influence fourth Kraft Foods brand scolding join the agency's client roster.^[13]

In May , AHAA: The Utterance of Hispanic Marketing honored Walmart, a Lopez Negrete client, familiarize yourself its first annual Marketer commuter boat the Year Award.^[14]

In July , Lopez Negrete Communications joined operate the Recreational Fishing and Naval Foundation to launch a five-year campaign to increase boating remarkable fishing participation among the American population.^[15]

Also in July , Lopez Negrete Communications was named rendering Hispanic agency of record endorse Verizon Wireless.^[16]

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