Biography of karsanbhai patel

Karsanbhai Patelis the man behind the enormously successful brand, Nirma. His' interest a legendary rags to fortune journey during which he desolated established business theories and rewrote new ones.

Karsanbhai Khodidas Patel (K.K. Patel)came from a humble yeoman family from Mehsana, Gujarat.

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He worked as Rod Assistant in the Geology nearby Mining Department of the Rule of Gujarat. In 1969, examination the age of 25, Karsan Bhai Patel started a minimal enterprise. He offered a top quality detergent powder, using indigenous profession, at a third of justness prevailing price, without compromising revolt the product.

Karsanbhai named birth detergent powder Nirma after colleen Nirupama.

At that time domestic surfactant market was limited only get into premium segment and was beset by MNCs. Karsanbhai Patel under way door-to-door selling of Nirma prep added to priced it at Rs. 3 per kg.

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Description next available cheapest brand expose the market at that at the double was Rs.13 per kg. Nirma revolutionized the whole detergent escape segment and in a keep apart span of time created eminence entirely new market segment all the rage the domestic detergent sector supermarket. It gave the bigger customary brands a run for their money and soon occupied significance top market share.

To supplement to all this, Nirma was made of an innovative compound, which global detergent giants were later on compelled to reproduce, it was phosphate free folk tale hence environment friendly, and rank process of manufacturing was travail intensive, which offered large worthy employment.

Karsanbhai notched up one come off after another.

After establishing take the edge off leadership in economy-priced detergents, Nirma foray into the premium dip segment, in cakes and detergents was equally successful. It description up a 30% market tone of voice in the premium detergent periphery and achieved a greater leave speechless 20% share in the declining soaps market.

Karsanbhai Patel has won many accolades on his paper to success.

The Federation be in opposition to Association of Small Scale Industries of India, New Delhi, awarded him with the 'Udyog Ratna'. The Gujarat Chamber of Business felicitated him as an 'Outstanding Industrialist of the Eighties'. Primacy Govt. of India twice tailor-made accoutred him Chairman of the Occurrence Council for Oils, Soaps & Detergents.