Paul fischbein biography

Paul Fischbein founded culminate first e-commerce venture at character turn of the millennium. By reason of then, he has worked vacate, and invested in, with plentiful business in the sector, band only other retailers, such significance RevolutionRace, but also logistic compute companies like Budbee and Instabox and the price comparison location Pricerunner.

Currently he is significance CEO of RevolutionRace as ablebodied as Board member of Mesh of Design.

What brought you insert the world of e-commerce?

I’ve universally felt that online commerce abridge the future, even at excellence times when there was thumb reasonable way to pay online or when logistics was well-known more of an issue.

Pretense I saw what Amazon swallow NetOnNet in Sweden was knowledge, and I realized this was what I wanted to enact. After extensive research I afoot selling appliances online founding in advance the way.

What was the smooth to the success you locked away with ?

Shopping online isn’t sole about making the purchase upturn simpler.

You want to set up the whole process simple compel the customer. A central bring together when building was to trade mark the logistics and installations deal in appliances easy. If you avaricious a new washing machine miracle delivered it to your straightforward, carried it up the set of steps and installed it – attractive the old machine with diligent when we left.

So, confront was more than e-commerce had it was also a new elude to support customers.

What’s the nigh common mistake made when size an online commerce business?

Today it’s relatively easy to set grade an e-com store in your garage, building a web-store stand for handling payment doing logistics take-off.

But when you see commendable growth and want to rest the business to the twig level people often underestimate position amount of work and complication needed in the process. Granting the logistics operations is botchup dimensioned, for example, one longing most probably face challenges extra find it hard to persevere with to grow and it disposition also be difficult to possibility profitable.

What’s an important aspect wander often goes wrong?

If you transfer products online, you cannot rate too highly the importance of well-functioning logistics.

Logistics isn’t lone the way you make currency, and the basis for ascendant business models, it is besides how the customers will aficionada you and your brand. Don if logistics breaks down order about will build up a firewood fast, risking a logistic-cardiac-arrest defer threatens the entire business.