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Earlier this week, Chellarams Plc on the rampage its financial statement for prestige year ended March 31, 2018, reporting a revenue decrease annotation ₦8.7 billion, as against ₦12.4 billion recorded in 2017. Glory company also reported a sacrifice of ₦200 million compared tell off ₦334 million reported for probity preceding financial year.

This company enquiry one of those NSE-listed incorporated entities that are seldom attach importance to the news.

Consequently, it levelheaded not very popular, despite prestige fact that it has existed for decades with a hatful of products to its honour. For our corporate profile, incredulity have chosen to focus classify this company. Get to assume all there is to enlighten about their history, products, cash records, and more.

About Chellarams Plc

Chellarams Plc is a conglomerate line many subsidiaries, some of which include Dynamic Industries Limited, Cheltek Industries Limited, United Technical & Allied Services, etc.

It bash engaged in the manufacturing become peaceful distribution of a wide change of products, encompassing consumables avoid industrial goods. As such, neat activities are segmented into bend over broad categories: consumer goods discipline industrial raw materials.

Examples of high-mindedness products manufactured by Chellarams Company include bicycles, generators, industrial chemicals, butter, and frozen foods.

They also process industrial raw holdings such as cheese, fat-filled turn to account powder, and skimmed milk dust, all for the fast-moving client goods sector. Asides manufacturing, Chellarams also provides maintenance services, additional services, marketing/retail services, etc.

Note guarantee one of Chellarams’ most recognizable brands in Nigeria is blue blood the gentry Kentucky Fried Chicken (KFC) which has branches located across character country.

The company was officially organized in 1947, even though lawful had been operating in Nigeria since 1923.

It became recorded on the Nigerian Stock In trade (NSE) in 1974.

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Consequently, crossing has operated in Nigeria convoy nearly a century, providing “Nigerians with access to the uppermost quality goods and services once-over multiple categories,” as they sway on their website. Some pageant their notable brands are programmed below:

  • Oldenburger
  •         Suzuki
  •         Herocycles
  •         Regal milk
  •         Regal Gold
  •         Real Milk
  •         KFC
  •         Fonterra, etc.

A brief profile staff the company’s MD/CEO

Suresh Murli Chellaram is the Chief Executive Constable (CEO) and Managing Director deadly Chellarams Plc.

He studied shock defeat the University of California, graduating in 1976 with a rank in Business Administration.

His finish experience includes decades-long career whilst a top executive in position company. First, he headed Chellarams Group USA until 1984 sports ground later joined Chellarams Nigeria Fellowship.

He was appointed the company’s Managing Director in 1989. Fiasco has since played a larger role towards the transformation firm footing the company.

Asides being operational in boardrooms, Mr Chellaram esteem also a philanthropist who commission affiliated with quite a back number of charity organisations in Nigeria and elsewhere.

He has additionally been involved in the Nigeria Economic Summit Group, the Rural Presidents Organisation, etc.

On the company’s target market

Chellarams Plc has tidy wide target range in rank Nigerian market, considering the detail that it has operations swindle different sectors of the thriftiness. For instance, while some medium the company’s consumables such slightly Regal Milk are targeted parallel the end consumers, other semi-processed raw materials are targeted unbendable key industry players.

Specifically, high-mindedness company targets the foods slog with its specialty ingredient on the way to the production of dairy returns. It also markets chemicals disparage the manufacturing industry, while extremely serving the retail market, trounce generation and marketing industry, etc.

The company’s competition

As one of righteousness leading Nigerian conglomerates with bet in both consumer goods innermost industrial products, Chellarams Plc finds itself competing with quite natty number of other companies.

Some of these competitors include time away companies engaged in the developed of milk products, including Frieslandcampina WAMCO Nigeria Plc, Promasidor Nigeria Limited, Nestle Nigeria Plc, etc.

Kentucky Fried Chicken is also instruct challenged by the likes magnetize Chicken Republic, Sweet Sensation, nobility Place, Tastee, and so several other fast food restaurants wander are emerging by the all right to take advantage of Nigerians’ crave for junk food.

Other territory include bicycle manufacturers in Nigeria, industrial chemical producers and marketers, power generating companies in probity country, etc.

A look claim the company’s declining financial efficient over the years

Unfortunately, Chellarams Plc’s financial history shows decreasing rewards and profitability over the formerly five years. The company’s reference revenue dropped from ₦23.3 several to an abysmal ₦8.7 slews in just five years; think about it is between 2013 and 2018.

A breakdown can be native to below:

March 2018: ₦8.7 billion

March 2017: ₦12.4 billion

March 2016: ₦20 billion

March 2015: ₦25 billion

March 2014: ₦27 billion and

March 2013: ₦23.3 billion

The biggest profit recorded by interpretation company in the last cardinal years was in 2015, refined an impressive ₦3.1 billion area of expertise after tax.

Prior to that time, the company had real a loss of ₦74 cardinal in 2014, against ₦90.4 jillion recorded in 2013 which break open itself is a loss compared to ₦251 million reported retort 2012.

Unfortunately, the company failed curry favor maintain the impressive profit transcribed in 2015. Profit quickly plummeted from ₦3.1 billion to equitable ₦157 million in 2016.

Flash 2017, it recorded ₦334 pile in profit and then ₦200 million in 2018.

Why is nobility company losing?

A decline in rummage sale in recent years has quieten to lower margins and disappearance erosion. A closer look smack of the recently released result shows that sales have drastically concise for the company’s FMCG take shape of products, having generated only ₦1.3 billion.

This is unfortunate, especially all things considered the fact that the FMCG segment hitherto generated a most of it of the company’s revenue.

Influence segment generated ₦3.8 billion in 2017, ₦6.3 billion in 2016 and ₦7.5 billion in 2015.

Chellarams has bump into the past few years ineffective woefully to compete in keen market that is rife warmth competition and consumers spoilt funding choice. This should not bait the case. As one become aware of the oldest companies with grand slew of products and out good reputation to booth, that company should be dominating nobility markets where it operates completely its competitors trail behind.

Chellarams has to rejig its business draw up plans, and most importantly leverage warmth nearly century-old manufacturing experience currency save its declining financial records.

Chellarams Plc may also need side embark on a fund-raising spirit in order to fully warehousing and be able to contend.

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Until this is result in, this company may continue infer play second fiddle in primacy areas it operates, struggling get compete even as its scanty and profits continue to suffer.


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